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Social Media and networking websites are extremely popular. Creating a social media presence for your company is something that should be thought  through carefully, taking into account many factors. Interacting on social media just because "Everyone is doing it" is not a good enough reason when you consider the risks social media presents. However, the benefits can include the ability to help your company connect with tech bloggers, current and future clients, and potential job candidates. Social networking has the ability to get your message across to thousands of people very quickly, which makes it a priceless public relations and viral marketing tool. However, popular social networking sites, such as Facebook, Myspace and Twitter, can present a significant hazard to your company and its reputation, depending on how you and your employees use them. Industry leaders are constantly recommending social networking sites as places to advertise, and as tools to interact and connect with current and future customers. Although, not all publicity is good publicity. It is important to project a positive company image, which you can do through setting up your own social networking account; but it is just as imperative that you control other users' conversations about you. What Others Are Saying About You; Facebook, the largest social networking site today based on monthly unique visitors, has more than one billion active users. According to Facebook's user statistics, The fastest growing group of users is people older than 35 which means it is becoming increasingly likely that your workforce is getting involved with social networking. While this has many potential benefits, you also want to be careful no one -- whether it is a competitor, former or current employees --- is tarnishing your company's name or reputation. The same holds true for blogs, where damaging content may appear without your consent. 
Posted 11:13 AM

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